I was interviewed today by Sarah Hathorn for her Entrepreneur's Success Circle. It was fun to talk about a topic I love--storytelling--and to show how stories can be central to the successful entrepreneur's way to easily attract clients. I use stories all the time--and people understand me and what my work is about so much more readily. Stories beat bullet points, long explanations or canned sound bites every time. Stories can make you irresistable--and that's what you want, isn't it?
Here is an excerpt from the Resource Packet I provided for Sarah's members:
Stories, when they are crafted and intentionally used, are the perfect tool to ramp up your client attraction. They can make your marketing efforts so much easier--and distinctive.
Well-told stories, whether in a small group, one-on-one, or in front of a thousand people, are a way for you to create trust, credibility and connection with your listeners. The stories you tell, if you've chosen your material well--will inspire the listener to action. The listener will want more of what you have because they can see and feel and hear that you are authentic. A good story evokes emotion and feeling. When people are touched, they remember you--and that's exactly what you want--for you to be in the forefront of your potential client's mind; to be the first person they remember when they need help.
If you would like access to my 7-page resource packet, please contact me and request the password. I'm happy to share resources with you, especially when they mean business!
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